"Staging is preparing a home for sale so the buyer can mentally move in."

Barb Schwarz, President, IAHSP 


Nobody wants to move in to your house. They want to move in to their house. People need to see themselves living in the house, and that vision needs to happen immediately. Virtually all home buyers start their home shopping online and make a decision whether or not to visit a house based on the pictures within 30 seconds! 24% of home buyers take action the same day they start researching on the internet.

Among REALTORS® who typically represent the buyer, 96 percent say buyers are affected by home staging. With staging, it is easier for buyers to visualize the property as a future home and they're more willing to walk through a home. Buyers are also more willing to overlook other property faults in a professionally staged home. Most importantly, staged homes increase the dollar value buyers are willing to offer by up to 10 percent.

Source: National Association of Realtors 2015 "Profile of Home Staging"